Essential Resourcing

Specialism

Marketing & Leadership

Marketing people from hands-on specialists through to the leaders setting the direction for the whole function.

Generalist marketing, brand, product, growth and senior leadership, including Heads of Marketing, Marketing Directors and CMOs.

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Market at a glance

The people and work inside this market.

Typical briefs sit across these areas. These are examples, not a fixed career ladder or an exhaustive list.

Core Marketing

  • Marketing Executive / Manager
  • Generalist marketing
  • Campaigns
  • Integrated marketing

Brand, Product & Growth

  • Brand
  • Product marketing
  • Growth
  • Go-to-market

Marketing Leadership

  • Head of Marketing
  • Marketing Director
  • CMO
  • Senior marketing leadership

Where this fits

The people responsible for making marketing sharper, more commercial and easier to trust.

Sometimes that's a hands-on Marketing Manager who can actually get things moving.

Sometimes it's a Head of Marketing building the function.

Sometimes the business needs a Marketing Director or CMO who can sit at leadership level, challenge the thinking and connect marketing properly to the commercial plan.

Same discipline. Very different brief.

Manchester-led. North West-rooted. UK-wide when the brief needs it.

For a brief centred on performance, acquisition or eCommerce, explore Digital, Performance & eCommerce.

Explore Digital, Performance & eCommerce

The job title isn’t the brief

Tell me you need a Marketing Manager and I'll probably ask another ten questions.

Brand-led? Full-mix? Marcomms? Demand gen? Performance? Product Marketing? Growth? Hands-on delivery, or genuinely upstream and strategic?

Two people can both have Marketing Manager on their CV and belong in completely different candidate pools.

That's why I don't start with the title. I want to know what this person actually needs to own, what they're being measured on and what should be different because they're there.

  • What are they actually responsible for?
  • Are they building the marketing plan or delivering one that's already there?
  • Are they measured on brand, pipeline, revenue, acquisition, retention or something else?
  • How close are they to the customer and proposition?
  • How close are they to Sales?
  • What team, agencies and budget will they own?
  • Do they need to set the strategy, execute it, or both?

That's the brief. Not whether somebody has already had exactly the same job title somewhere else.

And if the answer is, "Bit of all of it, really." Fair enough. That's usually where the useful conversation starts.

Which hiring route fits?

Know the market. Then choose the right search.

Useful reading

Market context for a better brief.

For candidates

Looking for your next move?

Have a look at the roles I'm working on, or send me your details privately.

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Marketing & Leadership

Tell me what you're actually trying to hire.

Send me the brief, even if it's rough.

I'll give you a straight view on the role, salary, market, likely candidate pool and which hiring route makes sense.

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