Get underneath the brief.
The job title isn’t the brief.
Before I look for anybody, I need to understand what you’re actually trying to fix.
Not just the job title and a six-page job description.
Why are you hiring? What’s not working now? What does this person need to have changed in 12 months? What are they inheriting? And what does genuinely good look like?
If the salary, expectations or brief don’t stack up, this is where I’ll tell you.